THRIVAL to SURVIVAL

Book 2: People Journey

By Tae Hea Nahm & Robert Tinker

Building enterprise startups is different. Products take longer. Go-to-markets are more complex. Common wisdom on product-market-fit isn’t enough to unlock growth. There’s a missing link for enterprise called Go-To-Market Fit. Then, growth happens and everything changes. The startup suddenly shifts from “don’t die” Survival mode to “how-do-we-win” Thrival mode. What used to work maddeningly no longer works.

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THRIVAL to SURVIVAL BOOK 1: Company Journey

Table of Contents

Chapter 1: The Founder-CEO

CEO Journey: From Micro to Macro 11 1) Captain America & Platoon: Doing The Work 12 2) Captain America and the Avengers: Working Through Others 13 3) Charles Xavier & the X-men: Enabling An Army Of Superheroes 15 The Soul of the Startup CEO 16 16 Self-Awareness: Looking in the Mirror, and Acting On What You See 16 Schizophrenia: Confident Optimism & Total Paranoia 18 Passion For The Mission 19 Five CEO Skills to Learn and Practice 19 1) Closing 19 2) Variable Zoom 20 Distillation & Repetition 21 3) Develop a Sixth Sense 22 4) Relating to Sales Teams 22 Three CEO Things to Remember 23 A CEO is a Huge Signal Generator 23 Develop Early-Warning Systems 24 Be Both Ruthless & Sensitive. 24 CEO Tough Stuff 25 Unlearning the Fear of Short Term Turbulence 25 Damned if you do, damned if you don’t 26 The Internal-Momentum Trap 27 The Emotional Roller Coaster 28 The Recruiting Catch-22 28 CEO Execution Cadence 28 Becoming the Holistic CEO: Think in Swimlanes 29 Punchlines Chapter 2: Leaders Chapter 3: Team Chapter 4: Vision & Culture as Foundation Chapter 5: The Board Closing Thoughts